Text Description of This Presentation

Safety is good for business
Supporting Clifton/Clifton Heights Businesses

[opening slide] How the Brownsboro Road Diet can improve the business environment in Clifton/Clifton Heights.
[illustration]  View from the drive in entrance to Pizza Hut, showing the Ewing Avenue traffic lights, and looking down the street showing Beverage World and the McDonalds beyond it.

[slide 2] What is a Road Diet?
The road diet approach involves narrowing travel lanes or shoulders or eliminating some of them to provide more space for pedestrians and bicyclists. A typical road diet consists of converting a four-lane roadway (two in each direction) to a three-lane (one in each direction plus a center turn lane) and adding sidewalks and/or bicycle lanes.
[illustrations] Two side-by-side images drawn as before and after a road diet was installed in a 4 lane road.

[slide 3] What are the benefits?
? Reduced vehicle speeds
? Improved mobility and access
? Reduced collisions and injuries
? Improved livability and quality of life.
[illustration]  Two before-and-after road diet photos from Pottstown, PA, Main Street.
Road Diet Handbook ? Overview (2006), Jennifer A. Rosales, P.E., Professional Associate of PB PlaceMaking
Going on a Road Diet by Carol H. Tan, highway research engineer with Federal Highway Administration?s  Office of Safety Research and Development.

[slide 4]  What the studies show 
[illustration] 5-column chart from 4 case studies (from the Road Diet Handbook)
Case study    Safety Effects
Fourth Plain Blvd, Vancouver WA
 Crashes decreased by 52%; traffic speeds decreased by 18%fe
Baxter Street, Athens, GA
Crashes decreased 53%;
US 18
Clear Lake, IA
Crashes decreased 65%; speeding decreased 32%
St. George St.
Toronto, Canada
Crashes decreased by 40%

[slide 5]  Expected Outcomes on Brownsboro Road
? Traffic studies by experts suggest very slight delays from the project, on the order of ten (10) additional seconds on the inbound trip and four (4) on the outbound trip.
? Traffic will be more orderly, efficient and safer.
? Installation of sidewalks reduces the risk of pedestrian crashes by 88%. In the past three years, 2008-2010, there have been five pedestrians struck by motorists on Brownsboro Road between Haldeman Avenue and Ewing Avenue.

[slide 6]   What?s missing?  A sidewalk!
A beaten path, known as a ?goat path? or ?desire path,? shows the common route used by pedestrians
[Photo shows] Bill Deatherage, Past President of Guide Dog Users  and currently President of the Kentucky Council of the Blind, walks P.J. (walking towards the viewer) along a path to go to D.J.s and Pizza Hut.

[slide 7]  Visual of goat path from Chicago Gyros towards Mt. Holly Avenue
The Road Diet can improve access to businesses by:
-Improving pedestrian access with sidewalk
-Making turns into driveways easier
- Increasing visibility with slower traffic

[slide 8] What?s missing?  Pedestrians
[illustration] Long view from CVS driveway down Brownsboro Road showing cars and the granite cliff across the street.

[slide 9] Pedestrian activity on Frankfort Avenue
[illustration]  View of diners and walkers on Frankfort Avenue with signs for Five Star Tattoo and Friends Lapidary as well as a plumbing company showing.
The Road Diet can increase the vitality of the street by:
-Improving streetscape and access
-Attracting more pedestrians and bicyclists
- Increasing livability through safety

[slide10]  What?s missing?  Safe Crosswalks
[illustration]  View from sidewalk near cottages of a young mother reaching our her hands to two pre-school children hurrying them across Brownsboro Road to the Clifton Ridge driveway.

[slide 11]  Pedestrians and people in wheelchairs will no longer have to brave this intersection. They can take the sidewalk west to the signalized intersection.
[illustration]  Wide angle view of from Jane Street across to Mt. Holly Avenue and Salon Mera and other businesses.  This Brownsboro Road view shows all the way to the Ewing Avenue traffic lights.

Our Contact information:
Cassandra Culin, Clifton Co-Chair, 502-895-5727 or cassandrac@safe42.org
Joe Ward, Crescent Hill Co-Chair, 502-897-7819 or joew@safe42.org
Anne  McMahon, Clifton Heights Co-Chair, 502-895-8304 or annem@safe42.org
Carla Ruschival, Greater Louisville Council of the Blind, 502-897-1472 or carlar@safe42.org
Nina Walfoort, consultant, at ninaw@safe42.org
Shawn Dikes, consultant, at expert@safe42.org